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Most mobile teams don’t fail because they lack data, they fail because they trust the wrong parts of it or don’t really know what they’re looking at After working with advertisers, DSPs, and internal growth teams, I’ve noticed a pattern - measurement blind spots rarely look like errors in your data, most of the time it's just a “good enough” dashboard or an “industry standard” setup coupled with decisions on attribution logic no one remembers making. There are probably 20 bli