Stop second-guessing data and start making decisions that drive real value.
Trusted By
The Problem
The gap is rarely in the platform itself. It's in how measurement logic, attribution rules, integrations, and reporting align with the way the business actually operates.
See how I helpHow I work
Listen first. Understand everything.
I listen first - context, data flows, and business strategy are key. We map your measurement reality: SDK setup, attribution logic, partner integrations, reporting chains, and team dynamics. We decide together on what success actually looks like.
Solutions grounded in your reality.
I guide your team with solutions based on what I've learned - practical and data-driven, aligned with your business goals. No generic playbooks. Every recommendation is mapped to your stack, your team, and your decision-making process.
Clarity. Confidence. Better decisions.
You gain a clear path to what you need and the confidence to make faster, smarter decisions. Teams stop second-guessing their data and start using measurement as a genuine strategic advantage.
What I Do
Tailored engagements, structured around your measurement reality.
A structured review of your entire measurement setup - from SDK to reporting layer.
Learn moreAlign attribution windows, re-attribution logic and conversion definitions to real business goals.
Learn moreAudit implementation quality, event mapping, and partner integration handoff points.
Learn moreStrategic support on measurement architecture, partner decisions, and scalable setup.
Learn moreEducation sessions to help teams understand and leverage MMP capabilities in practice.
Learn moreAn experienced external perspective, available when your team needs it most.
Learn moreWhy MMPGuru
I'm not a vendor pushing a platform, and I'm not a generalist agency. I bring focused, hands-on experience with AppsFlyer, Adjust, and Singular - combined with the business context to know when defaults need challenging.
My background spans enterprise stakeholders, product, growth, and BI teams. I connect measurement infrastructure to the decisions that actually move the business.
Learn more about my approach
Shay Ben Tolila
Independent Mobile Measurement Consultant
I combine deep measurement expertise with a business-first perspective. My work focuses on challenging defaults, understanding how the company actually operates, and shaping measurement systems that are clear, trusted, and decision-ready.
Clients & Collaborators
Insights
Most mobile teams don't fail because they lack data - they fail because they trust the wrong parts of it, or don't really know what they're looking at.
The 'build vs. buy' debate comes up constantly in measurement and attribution. But most of the time, that's not actually what people are struggling with.
Selected Work
Documented engagements and audit examples will be published here. Some are anonymised to protect client confidentiality.
View Case StudiesBook a 30-minute intro call — no commitment, no sales pitch. Just a focused conversation about what's not working and what could.
We use essential cookies (required) and analytics cookies (optional, to understand site usage). Privacy Policy
